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Isabelle Cypihot and Sophie Lamarche Join the Atypic Team

Par / 26 mars 2018 / / 0 Commentaires

Atypic is delighted to welcome two new directors to its team: Isabelle Cypihot (formerly of Cossette), who will take on the position of Expertise Leader, Relationship Marketing, and Sophie Lamarche (formerly of Metro and Loyalty One – AIR MILES), who joins us as Director, Relationship Marketing. Isabelle and Sophie will assist Atypic’s Executive Committee by […]

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Atypic Named One of L’actualité’s Top 20 Growth Leaders

Par / 13 octobre 2017 / / 0 Commentaires

Dear friend(s), Fannie and I are delighted to let you know that Atypic ranks 19th among Québec businesses (127th in Canada) showing the strongest growth over the last five years. That annual ranking is published by the magazine L’actualité, in cooperation with Maclean’s for businesses in the rest of Canada. Atypic’s position on the prestigious […]

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Atypic acquires Toronto-based business Leftbank

Par / 19 mai 2017 / / 0 Commentaires

Atypic acquires Toronto-based business Leftbank and consolidates its position as Canada’s leading full-service consulting agency for non-profit and charitable organizations Pascal Lépine, Atypic’s president and founder, is pleased to announce the recent acquisition of Leftbank, a Toronto-based company that specializes in fundraising for charity and non-profit organizations (the plural sector). For the past three decades, […]

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Leucan Unveils Its Revamped Website, Developed by Atypic

Par / 2 septembre 2016 / / 0 Commentaires

Yesterday, Leucan proudly launched its new website, refreshed and revamped with help from the team at Atypic. Just in time for the beginning of September, Childhood Cancer Awareness Month, the Association’s website is now sporting brighter colours and a more human-centred look. The objective? To make visitors feel like they are part of the Leucan […]

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Opération Enfant Soleil Telethon a Great Success, Thanks in Part to Atypic

Par / 8 juin 2016 / / 0 Commentaires

We are delighted to congratulate the organizers of the 29th Opération Enfant Soleil Telethon on its success! Quebecers gave generously on June 4 and 5 during the benefit event for sick children. It’s a success story that Atypic was proud to be part of, having spearheaded the telemarketing and Web strategies for renewing support from […]

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New Client: The Pointe-à-Callière Foundation

Par / 4 juin 2016 / / 0 Commentaires

Atypic is proud to announce that it will be joining forces with the Pointe-à-Callière Foundation for the first time to work on its next direct mail campaign to general-public donors. Atypic’s mission: to help the Foundation leverage best practices in relationship marketing. Everyone here at Atypic is delighted to welcome aboard this new client which, […]

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2016 Flèches d’or Gala: Atypic Wins Three Awards

Par / 6 mai 2016 / / 0 Commentaires

Montréal, May 6, 2016 – At last night’s Flèches d’or Gala, an annual event that celebrates the best relationship marketing campaigns in Québec, the Association du marketing relationnel (AMR) honoured Atypic with three awards: the Best Social Media Campaign Award (across all categories) for Amnesty International’s #FREERAIF; the Best Digital Campaign Award (across all categories) […]

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Ready to put your plans into action!

Par / 29 mars 2016 / / 0 Commentaires

MONTRÉAL, March 29, 2016 – Atypic is proud to join forces with the Institut québécois de planification financière (IQPF) for today’s Québec-wide launch of a major promotional campaign, Réalisez vos projets d’avenir. The campaign highlights the unique contribution made by financial planners by showing how they help Quebecers realize their life’s dreams. Key campaign elements […]

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Atypic takes part in the launch of The Joy of Eating Better Foundation

Par / 4 février 2016 / / 0 Commentaires

Atypic is proud to announce that Vice-President and Partner Fannie Perron recently helped launch Sobeys Québec’s The Joy of Eating Better Foundation as its expert in philanthropic strategy. Learn about the Foundation’s mission and watch the interview with Fannie at (the full video will be posted soon). Atypic would like to congratulate The Joy of […]

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Official launch of the new Atypic, the only company of its kind in Canada

Par / 28 janvier 2016 / / 0 Commentaires

Important players in the non-profit (NPO) and foundation sector came together yesterday for the official launch of Atypic, a new company created by the merger of two agencies, Atypic and Tactic direct. What sets the new Atypic apart is an expanded service offering that is unique in Canada and designed with plural sector organizations like NPOs […]

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