Over 160 organizations are asking for timely, accurate and relevant data on their sector of activity

By / September 6, 2018 / / 0 Comments

Last August 9, Imagine Canada, a national organization whose mission is to promote Canada’s charitable sector, appealed to the Minister of Innovation, Science and Economic Development for better data for this significant sector of the Canadian economy. In a letter co-signed by more than 160 organizations and figures from the plural sector, Imagine Canada stated […]

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Isabelle Cypihot and Sophie Lamarche Join the Atypic Team

By / March 26, 2018 / / 0 Comments

Atypic is delighted to welcome two new directors to its team: Isabelle Cypihot (formerly of Cossette), who will take on the position of Expertise Leader, Relationship Marketing, and Sophie Lamarche (formerly of Metro and Loyalty One – AIR MILES), who joins us as Director, Relationship Marketing. Isabelle and Sophie will assist Atypic’s Executive Committee by […]

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Atypic Named One of L’actualité’s Top 20 Growth Leaders

By / October 13, 2017 / / 0 Comments

Dear friend(s), Fannie and I are delighted to let you know that Atypic ranks 19th among Québec businesses (127th in Canada) showing the strongest growth over the last five years. That annual ranking is published by the magazine L’actualité, in cooperation with Maclean’s for businesses in the rest of Canada. Atypic’s position on the prestigious […]

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Atypic acquires Toronto-based business Leftbank

By / May 19, 2017 / / 0 Comments

Atypic acquires Toronto-based business Leftbank and consolidates its position as Canada’s leading full-service consulting agency for non-profit and charitable organizations Pascal Lépine, Atypic’s president and founder, is pleased to announce the recent acquisition of Leftbank, a Toronto-based company that specializes in fundraising for charity and non-profit organizations (the plural sector). For the past three decades, […]

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Leucan Unveils Its Revamped Website, Developed by Atypic

By / September 2, 2016 / / 0 Comments

Yesterday, Leucan proudly launched its new website, refreshed and revamped with help from the team at Atypic. Just in time for the beginning of September, Childhood Cancer Awareness Month, the Association’s website is now sporting brighter colours and a more human-centred look. The objective? To make visitors feel like they are part of the Leucan […]

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Opération Enfant Soleil Telethon a Great Success, Thanks in Part to Atypic

By / June 8, 2016 / / 0 Comments

We are delighted to congratulate the organizers of the 29th Opération Enfant Soleil Telethon on its success! Quebecers gave generously on June 4 and 5 during the benefit event for sick children. It’s a success story that Atypic was proud to be part of, having spearheaded the telemarketing and Web strategies for renewing support from […]

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New Client: The Pointe-à-Callière Foundation

By / June 4, 2016 / / 0 Comments

Atypic is proud to announce that it will be joining forces with the Pointe-à-Callière Foundation for the first time to work on its next direct mail campaign to general-public donors. Atypic’s mission: to help the Foundation leverage best practices in relationship marketing. Everyone here at Atypic is delighted to welcome aboard this new client which, […]

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2016 Flèches d’or Gala: Atypic Wins Three Awards

By / May 6, 2016 / / 0 Comments

Montréal, May 6, 2016 – At last night’s Flèches d’or Gala, an annual event that celebrates the best relationship marketing campaigns in Québec, the Association du marketing relationnel (AMR) honoured Atypic with three awards: the Best Social Media Campaign Award (across all categories) for Amnesty International’s #FREERAIF; the Best Digital Campaign Award (across all categories) […]

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Ready to put your plans into action!

By / March 29, 2016 / / 0 Comments

MONTRÉAL, March 29, 2016 – Atypic is proud to join forces with the Institut québécois de planification financière (IQPF) for today’s Québec-wide launch of a major promotional campaign, Réalisez vos projets d’avenir. The campaign highlights the unique contribution made by financial planners by showing how they help Quebecers realize their life’s dreams. Key campaign elements […]

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Atypic takes part in the launch of The Joy of Eating Better Foundation

By / February 4, 2016 / / 0 Comments

Atypic is proud to announce that Vice-President and Partner Fannie Perron recently helped launch Sobeys Québec’s The Joy of Eating Better Foundation as its expert in philanthropic strategy. Learn about the Foundation’s mission and watch the interview with Fannie at (the full video will be posted soon). Atypic would like to congratulate The Joy of […]

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