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By / September 6, 2018 / / 0 Comments

Last August 9, backed by over 160 organizations and figures from the plural sector, Imagine Canada appealed to Navdeep Bains, Minister of Innovation, Science and Economic Development, for better data for this significant sector of the Canadian economy—an initiative that has Atypic’s full support. See the news item Would you want your doctor to use blood […]

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First Impressions Matter : Great Visual Design Is Important

By / July 11, 2018 / / 0 Comments

It takes 1/10th of a second for someone to form a first impression either of a person or a website. And it takes 50 milliseconds for users to judge whether they like or dislike a certain website or whether they’ll stay or leave. Needless to say, visual appeal counts and can sway people’s opinions drastically. […]

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What Are We Waiting For?

By / April 20, 2018 / / 0 Comments

Last week saw the release of the Imagine Canada and Rideau Hall Foundation report 30 Years of Giving in Canada, the most exhaustive study ever made on Canadians’ charitable giving patterns between 1985 and 2014. One of the study’s main findings is that if we in the charitable sector don’t take action soon to reach […]

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Ubuntu: A Universal Bond

By / March 28, 2018 / / 0 Comments

As someone who loves to travel my recent trip to Africa was one that ultimately changed me and opened my eyes on many levels. My journey pushed me to question the deeper fundamental truths of what defines our sense of community and the universal bond that ties each one of us to another. I was […]

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When Is It Time to Rebrand?

By / August 31, 2017 / / 0 Comments

With summer coming to a close and a change of season upon us, the itch to change things up can sometimes arise, especially when things feel a little dated or fail to meet current standards. For many non-profit organizations (NPOs), a need for change entails a more in-depth reflection as it can call the organization’s […]

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The Psychology of Colour in Marketing

By / May 25, 2017 / / 0 Comments

With spring in the air and colours popping up everywhere, have you ever stopped to wonder what the true meaning of colour is? It’s a conversation piece in itself, with lots of psychology determining and conditioning our human responses. Although colour is a very personal experience, studies show that there are certain patterns in colour […]

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Designer Trends to Watch in 2017

By / March 2, 2017 / / 0 Comments

As a designer, I always look forward to the New Year and with it the unveiling of hot new graphic trends to follow. This year has proven to be no exception as fun and exciting design takes charge with a BOLD theme at the forefront. While many popular trends from 2016 are still holding on, […]

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Smarter Design for #GivingTuesday

By / December 2, 2016 / / 0 Comments

We all know that the holiday giving season officially begins with #GivingTuesday. This international day of generosity brings welcome relief from all the frenzy surrounding Black Friday and Cyber Monday after American Thanksgiving. #GivingTuesday empowers us to make a difference and reminds us to give back to the community by supporting important causes. Individuals and […]

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The Importance of Visual Content Marketing

By / October 5, 2016 / / 0 Comments

Albert Mehrabian, Professor Emeritus of Psychology at the University of California, Los Angeles (UCLA), is best known for his publications on the relative importance of verbal and nonverbal messages. His studies have proven that 93% of all communication is nonverbal. This means our eyes do most of the understanding, and that’s pretty important. Marketers who embrace visual content reap […]

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The Art of Storytelling for Nonprofit

By / June 14, 2016 / / 0 Comments

There is great power in storytelling, and nonprofit marketers are increasingly relying on this approach to make their content marketing more effective. Storytelling becomes an art form, rich in inspiration and more compelling to the audience. Thanks to narrative techniques, non-profit organizations are generating greater personal responses and seeing higher fundraising success rates. Telling personal […]

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