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When Is It Time to Rebrand?

By / August 31, 2017 / / 0 Comments

With summer coming to a close and a change of season upon us, the itch to change things up can sometimes arise, especially when things feel a little dated or fail to meet current standards. For many non-profit organizations (NPOs), a need for change entails a more in-depth reflection as it can call the organization’s […]

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The Psychology of Colour in Marketing

By / May 25, 2017 / / 0 Comments

With spring in the air and colours popping up everywhere, have you ever stopped to wonder what the true meaning of colour is? It’s a conversation piece in itself, with lots of psychology determining and conditioning our human responses. Although colour is a very personal experience, studies show that there are certain patterns in colour […]

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Designer Trends to Watch in 2017

By / March 2, 2017 / / 0 Comments

As a designer, I always look forward to the New Year and with it the unveiling of hot new graphic trends to follow. This year has proven to be no exception as fun and exciting design takes charge with a BOLD theme at the forefront. While many popular trends from 2016 are still holding on, […]

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Smarter Design for #GivingTuesday

By / December 2, 2016 / / 0 Comments

We all know that the holiday giving season officially begins with #GivingTuesday. This international day of generosity brings welcome relief from all the frenzy surrounding Black Friday and Cyber Monday after American Thanksgiving. #GivingTuesday empowers us to make a difference and reminds us to give back to the community by supporting important causes. Individuals and […]

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The Importance of Visual Content Marketing

By / October 5, 2016 / / 0 Comments

Albert Mehrabian, Professor Emeritus of Psychology at the University of California, Los Angeles (UCLA), is best known for his publications on the relative importance of verbal and nonverbal messages. His studies have proven that 93% of all communication is nonverbal. This means our eyes do most of the understanding, and that’s pretty important. Marketers who embrace visual content reap […]

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The Art of Storytelling for Nonprofit

By / June 14, 2016 / / 0 Comments

There is great power in storytelling, and nonprofit marketers are increasingly relying on this approach to make their content marketing more effective. Storytelling becomes an art form, rich in inspiration and more compelling to the audience. Thanks to narrative techniques, non-profit organizations are generating greater personal responses and seeing higher fundraising success rates. Telling personal […]

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Friendship: A Wellspring of Creativity

By / June 3, 2016 / / 0 Comments

Last week, I had the good fortune to attend C2 Montréal for the first time. Since its inception, it has become a not-to-be-missed event for anyone interested in best practices in the field of innovation. Plural sector well represented at C2 Montréal A great deal has been said and written about this lively event originated […]

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Do You Really Know Your Web Community’s Potential?

By / March 22, 2016 / / 0 Comments

If I’m asking the question, it’s because I sincerely believe that a dynamic, engaged Web community can help your organization raise funds. By “Web community,” I primarily mean your mailing list (your cherished collection of e-mail addresses: newsletter subscribers, partners, sympathizers, alumni, donors, etc.) and your social media contacts, Facebook first and foremost. And by […]

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100 days to innovate together

By / January 27, 2016 / / 0 Comments

When I think back to 100 days ago, it seems like our path was already laid out before us: Atypic and Tactic direct were made to be together! Naturally, Fannie Perron and I had already set our sights on growing Atypic, while Roger Gaudet was looking for someone to take over Tactic direct. But the […]

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