MONTRÉAL, March 29, 2016 – Atypic is proud to join forces with the Institut québécois de planification financière (IQPF) for today’s Québec-wide launch of a major promotional campaign, Réalisez vos projets d’avenir. The campaign highlights the unique contribution made by financial planners by showing how they help Quebecers realize their life’s dreams.
Key campaign elements include two commercials set to air on Radio-Canada, RDI and Explora. They star Mario and Suzanne, a determined man and woman who have taken the first step to making their making their plans a reality: they have found a financial planner!
“The Atypic team is delighted to be partnering with the IQPF on its biggest visibility campaign ever. Financial planners play an essential role: in addition to enabling clients to develop their potential, they also help preserve the value of their assets. That’s a role we are proud to support,” adds Pascal Lépine, Atypic’s President and Founder.
The Réalisez vos projets d’avenir campaign will run from March 29 to May 5, 2016 and target the general public as well as the roughly 5,000 professionals affiliated with the IQPF. It includes television, e-mail, online and social media strategies.