COGIR

Issues

COGIR is a major real estate management company in Quebec. However, its corporate identity set several years and even decades ago, didn't reflect its leading position in the industry.

Moreover, COGIR has two divisions: commercial / industrial and residential. Therefore, it was important to distinguish the two, while maintaining the same identification to the company.

The ATYPIC touch

ATYPIC conducted a comprehensive revitalization of the corporate identity of COGIR and of all its tools of communication: the website, the printed tools and the outdoor displays.

The two divisions of the company were distinguished by adding a visual on the logo of the residential division (« the tree »). It showed effectively the difference between the divisions, while remaining discreet.

Results

This new and more modern image embodies the philosophy of the company and strengthens its position as a key player in the field of property management.