Les Mercuriades

Issues

Les Mercuriades, organized by the FCCQ, is the largest and most prestigious business contest in Quebec. However, after 28 years of existence, the event began to falter and the quality of the applications was decreasing. Therefore, the FCCQ sought a way to enhance the prestige of its competition and gala dinner. By doing so, it also meant to raise the quality of the participating businesses.

The ATYPIC touch

As a strategy, ATYPIC encouraged the FCCQ to take the competition back to its original purpose: valuing the pride to undertake and do business here in Quebec, a goal which, unconsciously, has been a little forgotten. To do so, ATYPIC proposed an evocative theme "Proud of our successes”, which was displayed through a modern and sleek visual.

Results

ATYPIC has updated the contest, while giving a both prestigious and accessible image. The number and the quality of the applications received combined with the enthusiasm of the guests at the gala dinner confirmed the success of this strategy. The contest and the gala dinner of Les Mercuriades hold a winning concept now, which may be renewed for several years, helping to increase its notoriety.