Quebec Cancer Foundation

“Je prends soin de mon monde” recruitment campaign for family and friends

When you work with Atypic, you’re working with a highly professional team that really listens to your needs.

You’ve got a partner that’s committed to doing everything it can to ensure your project’s success.

– Élodie Grange, Communications and Public Relations Director, Quebec Cancer Foundation

A friend whose commitment you admire asks you over dinner to donate to a cause dear to their heart …

Behind that gesture is a complex mechanism that Atypic knows inside-out and that it is ideally positioned to put to work for clients like the Quebec Cancer Foundation.

How Atypic has helped

For many organizations, finding new high-quality allies is a big challenge. Atypic used its in-depth understanding of the behaviour of Foundation supporters to engage those most likely to convince their family and friends to rally to the cause. The strategy involved an expert analysis of the database, personal telephone calls, the preparation and mailing of easy-to-use solicitation tools, a supporting phone message from the Foundation’s spokesperson, and personalized reports. In fact, Atypic pulled out all the stops to strengthen donors’ relationship to the Foundation and play up their role as Foundation ambassadors.

The results

Thanks to Atypic, the Quebec Cancer Foundation discovered the amazing power of its network of allies, which has enabled the organization to increase its support from year to year and pull in substantial revenue.

In a context where the cost of winning over new donors can often be too high for NPOs, the 2016 “Je prends soin de mon monde” campaign rallied 9,000 new donors to the cause and generated outstanding net proceeds of $229,375, nearly $80,000 more than in 2015. That revenue has grown every year since the first campaign was conducted in 2008.

It’s our cause too!

Every day, the Quebec Cancer Foundation works with people with cancer and their loved ones to provide information and psychological support, wellness programs and accommodation services for individuals who have to leave home for treatment. Atypic has partnered with the Quebec Cancer Foundation for several years on telephone, Internet and mail-based initiatives to acquire and retain donors.

Want to know more about our donor acquisition strategy?

Call us!