Pascal Lépine
[ president ]
Take positive action for the betterment of the community.
Louis-Alexandre Lacoste
[ vice-president ]
Listen to better advice.
Nardjes Rouighi
[ accounts director ]
What is conceived well is stated clearly.
Lucie Charbonneau
[ artistic director ]
The core inspires the shape.
Juan Pablo Muñoz Rodriguez
[ integrator ]
Useful statistics take into account the context.
Luc-Edmond Gaspard
[ programmer ]
A code is worth a thousand words.
Véronique Guérin
[ graphic designer ]
Color is my daily obsession, my joy and torment (Monet).
Quentin Auvray
[ programmer ]
Programmers are playwrights and their computers are simple actors.
Normand Hébert
[ account technician ]
Count on my expertise.
Cristian Pulido
[ coordinator ]
There is no task that can not be done with a smile.
Laïka
[ official mascot ]
Meow!
Pascal Lépine
[ president ] 514.847.8881 ext. 224 | pascal.lepine@atypic.caPascal Lépine has built a solid reputation as a businessman through the creation of the agency ATYPIC in 1999. It was in his early twenties that he created this company specialized in corporate communication and which has a prestigious clientele, both in Quebec and outside our borders. Since the creation of the agency, he developed communications strategies for Lise Watier, Énergie Cardio, Orleans Express, Cascades and Desjardins.
He is also the founding president and secretary general of the International Gay and Lesbian Chamber of Commerce (IGLCC). As such, he develops international initiatives to promote diversity in the business world, organizes international events and advises the senior management leaders of companies such as IBM, ING, Accor, KPMG and BT.
He also is a director within many business, social and cultural organizations - including the Center for health and social services Jeanne-Mance (CSSS). He has the firm belief that any business leader must act concretely to the betterment of his community.
Pascal Lépine holds a bachelorʼs degree in French studies from the University of Montreal and is currently completing the McGill-HEC Montreal EMBA.
Louis-Alexandre Lacoste
[ vice-president ] 514.847.8881 ext. 223 | louis-alexandre@atypic.caWorking in the field of communications and public relations for over a decade, Louis-Alexandre Lacoste is the vice-president of ATYPIC.
Prior to joining ATYPIC in 2006, Louis-Alexandre was the communications director of the Federation of Chambers of Commerce of Quebec, director and advisor in an advertising agency and communication advisor to the Canadian Space Agency.
His career path led him to develop an excellent grasp of the issues and challenges of public affairs and allowed him to gain a solid expertise in fundraising, particularly in donation planning. During his career, Louis-Alexandre has also conceptualized and developed many communication plans and strategic positioning for both companies and large organizations such as Leucan, Question Retraite, FinTaxi and the Federation of Chambers of Commerce of Quebec.
Louis-Alexandre Lacoste holds a bachelor's degree in communication from the University of Montreal.
Nardjes Rouighi
[ accounts director ] 514.847.8881 ext. 226 | nardjes.rouighi@atypic.caNardjes’ rich and diverse professional experience allowed her to explore different aspects of the communication field both in Quebec and abroad. For two years, she was a journalist and worked as a communication manager as well. Among others, Nardjes was also an editor for the Ministry of Justice of Canada and she worked at McGill University’s Faculty of Graduate and Posdoctoral Studies.
Very creative, she has a passion for advertising, new technologies and writing. Moreover, she is in charge of our agency's Web studio and is our social media wizard.
Nardjes holds a BA and an MA in communication from the University of Montreal.
Lucie Charbonneau
[ artistic director ]For more than twenty years, Lucie has been living her passion for design. She has first expressed her talent on television for eight years. Partner and founder of Nu in 2000, she was its artistic director until 2007. In addition, her knowledge and expertise motivated her to become a teacher in design and creativity at College Salette.
Collaborator of ATYPIC for a long-time, Lucie has chosen to join the agency full-time in 2008.
Isabelle Marquis
[ senior advisor, public affairs ]With over 10 years of experience in communications and public relations, Isabelle Marquis has served as communication and events advisor within renowned organizations such as the Canadian Space Agency, the Stroke Foundation the heart of Quebec and the Fondation du maire de Montréal.
Passionate about words and communication strategies, it is an original look and review on issues of communication.
Isabelle Marquis holds a BA in political science from University Laval.
Juan Pablo Munoz Rodriguez
[ integrator ]After studying arts and literature, with a specialization in visual arts, Juan Pablo has discovered a great interest in design. He has since expressed it on the Web.
A huge Mac fan, he follows closely all the latest technological innovations and adapts his techniques to the constant changes of the field. Juan Pablo is also a Web strategist and an expert in SEO (search engine optimization), a process that he has the pleasure of offering to ATYPIC’s clients.
Luc-Edmond Gaspard
[ programmer ]After his degree in information management in a renowned CEGEP, Luc-Edmond continued his studies at UQAM, in the information and technology field. He is interested in photography and new communication interfaces on the Web.
It was after an internship at ATYPIC in 2006 that the team noticed his talent and skills and couldn’t let him go.
Véronique Guérin
[ graphic designer ]Art has been part of Véronique's life since her childhood.
After studying management and psychology, she decided deepen her craft in visual arts and design at the Cégep du Vieux-Montreal and the Collège Salette.
Building on the new skills she picked up in design school, Veronique worked as a prop at TVA television and has been in charge of design at a Deco Découverte store.
Her unique look on things earned her first prize for "The most beautiful Christmas table" held by the Ethier home.
She was also a graphic designer for Tandem events, the Centre jeunesse de Montréal, l'Atelier Lineski and Tonik Groupimage.
Since her graduation, ATYPIC has been home for her talents.
Michaël Massé
[ programmer ]After earning degrees in software engineering and IT management, Michaël is currently preparing a master's degree in computer science in an international school.
After several trips to Europe, he chose to make the big leap in moving to Quebec.
Driven by music and computer science from an early age, Michaël is interested in everything related to Web development.
Quentin Auvray
[ programmer ]Big traveler, Quentin settled down in Montreal where he combines his studies, a passion for his job and the discovery of Quebec's culture.
Quentin has chosen to continue his studies in computer science, a field that he is truly passionate about.
Normand Hébert
[ account technician ]Normand is gifted for numbers thanks to his accuracy. After several jobs in many prestigious companies, he joined ATYPIC. The Agency is pleased to be able to count on his expertise.
Cristian Pulido
[ coordinator ]Cristian is always smiling and dynamic. Since joining ATYPIC, he has quickly become indispensable. His logistical support and his great organizational skills are highly appreciated by his colleagues.
Laïka
[ official mascot ]Great source of comfort and joy to the whole team, Laïka walks cheerfully in the office of the agency. Gourmet, it can find food wherever it hides! Laïka loves to cuddle and it also appreciates walks in the neighborhood. It likes to attend meetings with the clients and does not hesitate to climb on a chair to give its opinion. Laïka is more than a dog, it is the soul of ATYPIC.


