Balancing the numbers to ensure the company is financially sound is what he does best.
In another life, Michel would have liked to be a musician. But instead of tickling the ivories, he tapped away at his calculator in the retail and manufacturing industries and at various service companies until he was finally bitten by the philanthropy bug. Always fascinated to see how people come together to make the world a better place, his favourite cause is without doubt the fight against cancer.
Discovering and realizing clients’ untapped potential and intuitively knowing how to communicate creatively and persuasively are what he does best.
In another life, Steve founded and managed one of Canada’s largest tele-fundraising companies growing large monthly donor files and raising millions for clients all over North America. Known for his integrity, reliability, results and ability to ask amazingly probing questions in pursuit of solutions, this “gentle giant” is passionate about making a positive difference on people, animals and the earth. When he’s not serving good causes, he’s leaning hard into tight corners on his BMW motorcycle or playing with his 4 grandchildren.
Tracking a project from A to Z while anticipating everything that has to get done to make it a success is what she does best.
In another life, Mélissa sat on a never-ending series of school committees before deciding to indulge her love for magazines by managing European subscriptions. A born explorer, Mélissa plans to learn about and harness the full potential of telemarketing for the benefit of her clients while maintaining the legendary Zen state of mind that her colleagues find so calming. If she had to choose just one cause to support, it would be disadvantaged children.
Creating inspiring visuals that convey her client’s mission and emphasize the message is what she does best.
In another life, Mélanie studied fine art and computer graphics before her introduction to the world of graphic production and its endless possibilities. A formatting pro and Pantone expert, she refuses to be limited by technical constraints and always finds a way to get the results she wants. What motivates her most is the idea of improving the lives of those in need through her work, and health and animal welfare are the causes she values most highly.
A typically Atypic case of keen but responsible humanitarianism!
Using words to build bridges between generous donors and vulnerable populations is what she does best.
In another life, Marie-Hélène was active in community radio in Québec City and Bankass (a small village in Mali), studied Vietnam’s informal markets and Haiti’s water purification systems, and did a stint with Médecins sans frontières (Doctors without Border). Since settling down here, she has found a way to continue travelling through reading and writing, and new causes have become dear to her heart.
Securing genuine, long-lasting adherence to a cause and leveraging the Web and user communities effectively are what she does best.
In another life, Élodie completed an MBA in the smallest (but probably prettiest) state in the U.S. before moving to Québec, where she spent seven years breaking new ground in the online promotion of cosmetics for Yves Rocher. Passionate about user experiences, performance indicators and community engagement, she is also a great fan of reading, chatrooms (mostly but not only video) and outdoor recreation. It’s no wonder that Élodie is naturally drawn to causes like the environment, animal rights and education.
A typically Atypic case of contemporary esthetics!
Suggesting visually captivating ways to help clients stand out is what she does best.
In another life, Angelica did a couple of pas de deux on the stage and even studied art history before she chose to put her musical background to use for clients like Sony, EMI and Universal. After creating her own consulting firm, she decided to contribute her tact and artistic talent to causes close to her heart, particularly health, children and the environment. An aficionado of expressionism, architecture and design, she can often be spotted strolling through museums and art galleries.
Listening to clients to know them better than they know themselves is what she does best.
In another life, Amandine organized posh events for bank executives and fulfilled her dream of writing for the women’s press before realizing that her future lay elsewhere. Seeking a deeper meaning for her life, she headed to Montréal on a whim, with $1,000 in her pocket. There she discovered that she could change the world by working for causes that are both inspiring and bigger than her, especially combatting cancer and poverty.
A typically Atypic case of supernatural dexterity!
Wielding CSS sheets with style to create inspiring Web content is what she does best.
In another life, Joelle studied visual arts and explored graphic design before discovering the wonderful world of the Web. She’s crazy about literature and a secret admirer of the superheroes in tights of her youth, but she’s no fan of umlauts. On the other hand, she loves her work and her clients, especially when their causes involve mental health.
Understanding the issues, grasping client needs and finding the right word fast are what she does best.
In another life, Jacinthe learned Russian and became an expert in street papers before she left to play in CBC/Radio-Canada’s archives and behind the scenes at Maison Théâtre. When time allows, she enjoys delivering food by bike for a meals-on-wheels program and taking part in focus groups on neighbourhood life, in keeping with her fondness for community-based causes.
Skilfully juggling the Atypic team’s numerous demands while demonstrating boundless flexibility is what she does best.
In another life, Marie left her native France at the age of 16 to study in Costa Rica (and maybe to protect the turtles, too!) at the UWC international school operating under honorary president Nelson Mandela. Her next stop, thanks to a scholarship, was HEC Montréal, where she pursued her studies in business administration. When she isn’t running through Montréal’s parks, this former super-intern pours her heart and soul into advancing the many causes she holds dear, from human rights to sustainable development.
Creating a compelling experience that has real value for her target audience is what she does best.
In another life, Isabelle dreamed of working in genetic engineering. That was before noticing that a laboratory was too small a playground for her and her keen interest in relationships and projects that break the mould. A HEC graduate who got off to an early start at Cossette, Isabelle is especially fond of marketing that makes people’s lives easier and meets their needs.
If you ask her age, this unlikely soccer coach will tell you that she was already selling the Internet in an era when you had to hang up the phone to go online, and that she’s been in advertising long enough to have worked on Monsieur B campaigns. More recently, however, her greatest source of pride is having played a key role in setting up Québec’s largest in-house relationship marketing program, one that continues to Inspire others. When it comes to causes that touch Isabelle’s heart, the mom in her admits to having a soft spot for causes that focus on children.
Proposing daring and innovative strategies that are a good match for her client’s DNA is what she does best!
In another life, Marylène wrote precisely 368 press releases and speeches to promote culture, literature and local businesses, from Zone 3 to Pointe-à-Callière. In just one day, you could find her organizing a press conference on an archaeological site, managing three film shoots, holding a networking cocktail with Alex Kovalev and attending a soccer practice. A great fan of local history and the environment, this seasoned communicator is also a perfect target for organizations that advance children’s causes. She admits to having a penchant for trying out as many restaurants as possible, and when she’s in the mood, a real talent for making pastries!
A typically Atypic case of multi-faceted know-how!
Finding simple solutions to sometimes complex problems and explaining them in layman’s terms are what he does best.
In another life, Jacques studied engineering and developed 911 emergency systems for municipalities. Later, he took on responsibility for managing every facet of Amnesty International’s Web presence. Whenever he’s not lighting votive candles and hoping for winter to come sooner or last longer, he spends his time supporting alternative schools. Jacques also remains an active sympathizer of his favourite cause: defending human rights.
Instinctively recognizing a cause’s potential, identifying strategies for taking it to the next level and mobilizing everyone’s input to make it all work are what he does best.
In another life, Pascal studied French literature and planned to become a poet, but that was before he started his own business at the tender age of 22 and founded the International Gay and Lesbian Chamber of Commerce (IGLCC) just a few years later. Over his career, which has been “Atypical” to say the least, he has met with the President of Brazil, advised senior management at companies like IBM, ING, Accor, KPMG and BT, and been asked to chair a $2-million fundraising campaign at just 27 years of age by Andrée Ménard, a missionary sister of Immaculée-Conception. Somehow, he also found a way to complete a joint McGill-HEC executive MBA under the supervision of Henry Mintzberg.
Also the owner of the engagés.ca website, it’s no exaggeration to say that Pascal has philanthropy in his blood. You would need more than two hands to count the causes he has personally supported over the years, whether business, social or cultural.
When he finally has a chance to step out of his role as an entrepreneur (or divemaster), he can often be found playing bridge with elderly women or boxing with at-risk youth.
A typically Atypic case of complex-free good looks!
Finding THE person who is not already completely under his spell and doing everything he can to rectify the situation is what he does best.
In another life, Ruben must have been a fish (or maybe a lifeguard?) because he just loves taking his shower and even has his own life jacket. When he’s not busy being handsome or eating bananas and carrots, he likes to hide in the smallest space around, sure that no one can see him, until he is located thanks to his snores. Unwavering in his commitment, he can spend hours with a stuffed toy in his mouth. Ever since he broke a leg, we sense in him a growing desire to look out for animal welfare.
In another life, Manon memorized the dietary restrictions of 600 people by heart and organized special events and employee recognition activities for some 250 more during her stint with a large telecommunications company events. She could have been a wedding coordinator, but instead she chose Body Fitness and travel. As a lover of animals, she would save them all if she could. Except maybe for two monkeys in Marrakesh, but that’s another story!
A typically Atypic case of an unshakably Zen state of mind!
Taking care of her call centre agents and enabling them to be the best possible ambassadors for their causes are what she does best.
In another life, Lydia grew up in Burundi before moving to Québec, where she honed her listening skills and reflexes conducting surveys and selling products and subscriptions over the phone. As soon as she takes off her hat as “mother” of the call centre, she likes to leave the city behind and get out into nature. She is particularly keen on causes that focus on assisting individuals going through hard times.
A typically Atypic case of lots of tricks up her sleeve!
Successfully delivering projects with natural agility and plenty of moxie is what she does best.
In another life, Denise travelled thousands of kilometres with only a mochila (“backpack” in Spanish) as her faithful companion. It was during this minimalist–globe-trotting–-blogger phase that she swam with Galapagos Islands penguins and slept under the stars in Morocco. A versatile and energetic Jill-of-all-trades, she has found a way to combine her expertise in e-business management and client consulting in the new adventure of optimizing Web user experiences. She hasn’t given up on her dream of becoming President of Ecuador, the country where she was born, but in the meantime, she’s putting her legendary sense of diplomacy to work for her clients and colleagues.
A typically Atypic case of versatility in Technicolor!
Playing with colours and images to punch up messages and make them hit home is what she does best!
In another life, Sandrine forged her character in a man’s world by managing stocks for a chain of home renovation stores before going on to open daycare centres in the Paris region. A Jill of all trades with a love of illustrations and graphic novels, she decided to follow her heart and studied graphic arts in preparation for a third career, while focusing and calming her hyperactive brain through yoga. Sandrine is fascinated by the days when graphical mock-ups (and their 43 different versions) were hand-drawn. Today she’s at peace with her weakness for causes involving animals and children.
Seeing constraints as opportunities is what she does best.
In another life, Mélissa used to dress actors starring in your favourite commercials. Then she founded and headed her own advertising agency whose emerging young talent worked to meet the needs of NPOs: an undeniable success that never went to her head. When she’s not finding solutions that you would never have thought of, you can find her riding a bike, floating on a dinghy or reading a scientific journal, which no doubt explains her attachment to causes involving overall health.
A typically Atypic case of mastering the elements!
Earning clients’ trust, adapting to their needs and making complex ideas accessible to everyone are what she does best.
In another life, Suzanne organized special events for the Montréal YMCA. She left that post for the Red Cross, where she picked up the philanthropic relationship marketing bug. When she’s not kicking off a campaign, segmenting a database, analyzing results or taking a bungee jump for human rights, you can find her seeking out the summer wind or winter snow to indulge her love of outdoor sports. As a volunteer instructor in adaptive downhill skiing and a board member of an organization that promotes physical activity for people with disabilities, she has a clear attachment to the cause.
In another life, following her studies in computer technology, Toni acquired over 19 years of expertise in relationship marketing, turning her hand to everything from analysis to philanthropic strategy. When she isn’t optimizing and cleaning up data, reviewing results, identifying behavioural trends or translating all that gobbledygook into simple language for her clients and colleagues, you can find Toni putting that same care and devotion into cooking delicious meals for family and friends.
Making sure the machine is well oiled so it can fully leverage everyone’s expertise is what she does best.
In another life, Brigitte hosted an offbeat community radio program before heading out to brave Yellowknife’s -45° temperatures and work on cultural and community development programs for local French speakers. She was on hand to see Tactic direct come into being and then evolve along with her in the world of philanthropic relationship marketing before it finally merged with Atypic in 2015. She doesn’t understand people who don’t like animals, and as an insatiable reader, literacy is another one of her favourite causes.
Creating websites and integrating content at lightning speed are what she does best.
In another life, Annabelle studied interior design and fine-tuned her sense of esthetics before discovering that she had a gift for Control C and Control V! Introduced to Web, video and Japanese culture when she was just an infant, she is drawn primarily to causes supporting animal rights.
Developing user pathways and intelligent designs while pushing the Web’s limits is what he does best.
In another life, Arnaud worked for the French army until he lay down his arms for love. Settling in Québec, he discovered the world of Web programming, as both an agency employee and a freelancer. If he had to choose just one cause to support, he would definitely be torn between protecting children and animals.
Making sure that things work and work on time is what he does best.
In another life, Benjamin’s best friend was Flash while he was creating online games and Web platforms, before he went on to book shows for Boom Desjardins. In 2009, he exercised his entrepreneurial spirit by starting his own Web creation and production agency, Kérozen Médias Interactifs. Children and social inequality are the two causes that can get him to shed a tear, but he’s okay with that.
Creating strong, lasting ties with clients and understanding their needs are what she does best.
In another life, Fannie studied communications and received her DESS post-graduate degree in management from HEC Montréal before going on to specialize in philanthropy. She became a pro in organizing events and major campaigns for such organizations as the Multiple Sclerosis Society of Canada and the Université de Montréal Faculty of Medicine, after which she was named Donations and Sponsorships Director at Saputo. Finally, after a stint as Executive Director at Breakfast Club Canada, she joined Atypic in 2012.
Fannie is a true “mother without borders,” and when she gives her time to causes outside working hours it’s usually to promote education or access to adoption. When she’s not consulting with a client, kicking off a campaign or attending a Board of Directors meeting, you can find her with her family or on a yoga mat practising her “downward dog” or “sun salutation” poses in the hope of becoming the best yoga teacher in town. She already gets top marks from everyone here at Atypic, where it’s been a lot more zen since she began giving yoga courses every Wednesday at noon.
Recasting rehashed ideas, finding original ways to elicit emotion and grabbing readers’ attention to get a reaction are what she does best.
In another life, Arianne followed her passion for international solidarity to India, and then to Senegal, for the World Social Forum. Inspired by the concept of “buen vivir” and other social movements, she studied political communication and thought about becoming a journalist. To what does she owe her change in career plans? Maybe in part to her meeting with the Dalai Lama during an internship with Canada World Youth. Whatever the case, you can find her anywhere where people are dancing and shouting, whether it’s for the sheer fun of a good party or a demonstration to defend human rights.
Sharing his passion for relationship marketing and helping organizations grow their communities to better fulfil their mission are what he does best.
In another life, Roger graduated from Université Laval’s 1978 political science class and the many battles that marked his time in academia. He put that militant spirit to work for human rights, joining forces with SUCO, Terre des Hommes and the Canadian French-language chapter of Amnesty International, which he headed for four years. His entrepreneurial flair won out in 1990 when he decided to start Tactic direct, a relationship marketing agency. A member of the Association of Fundraising Professionals (AFP), he has earned the confidence of more than 65 organizations over the years thanks to his extensive expertise in the relationship cycle, which connects donors and sympathizers with the causes they support.
A dyed-in-the-wool volunteer, Roger sits on the boards of Fondation Madeli-Aide and a contemporary dance troupe. In addition, he has remained true to Amnesty International and didn’t shy away from doing a bungee jump for its benefit. When not dreaming about changing the world, Roger indulges his passion for the Magdalen Islands and their pebble beaches.