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Team
Juliette Grenet
Juliette Grenet
Account Manager

Juliette Grenet

Account Manager

A “typically Atypic” case of unparalleled dependability!

Satisfying clients and winning their trust, capitalizing on opportunities, finding solutions and keeping her promises are what she does best.

In another life, Juliette surprised everyone by not becoming a lawyer. Instead, she learned Arabic and organized a thousand and one events. Not having a BMW to drive herself, she coordinated the automaker’s major advertising campaigns during its “French advertising agency” phase before finally getting back to her true self: defending the weakest members of society, especially children and animals.

juliette@atypic.ca514-528-5252, Ext. 215
Arianne Cardinal
Arianne Cardinal
Copywriter

Arianne Cardinal

Copywriter

A “typically Atypic” case of creative fire!

Recasting rehashed ideas, finding original ways to elicit emotion and grabbing readers’ attention to get a reaction are what she does best.

In another life, Arianne followed her passion for international solidarity to India, and then to Senegal, for the World Social Forum. Inspired by the concept of “buen vivir” and other social movements, she studied political communication and thought about becoming a journalist. To what does she owe her change in career plans? Maybe in part to her meeting with the Dalai Lama during an internship with Canada World Youth. Whatever the case, you can find her anywhere where people are dancing and shouting, whether it’s for the sheer fun of a good party or a demonstration to defend human rights.

arianne@atypic.ca514-528-5252, Ext. 211
Michel Ghosn
Michel Ghosn
Accountant

Michel Ghosn

Accountant

A “typically Atypic” case of calculated vigilance!

Balancing the numbers to ensure the company is financially sound is what he does best.

In another life, Michel would have liked to be a musician. But instead of tickling the ivories, he tapped away at his calculator in the retail and manufacturing industries and at various service companies until he was finally bitten by the philanthropy bug. Always fascinated to see how people come together to make the world a better place, his favourite cause is without doubt the fight against cancer.

michel@atypic.ca514-528-5252, Ext. 204
Lydia Kanyamuneza
Lydia Kanyamuneza
Telemarketing Supervisor

Lydia Kanyamuneza

Telemarketing Supervisor

A “typically Atypic” case of an unshakably Zen state of mind!

Taking care of her call centre agents and enabling them to be the best possible ambassadors for their causes are what she does best.

In another life, Lydia grew up in Burundi before moving to Québec, where she honed her listening skills and reflexes conducting surveys and selling products and subscriptions over the phone. As soon as she takes off her hat as “mother” of the call centre, she likes to leave the city behind and get out into nature. She is particularly keen on causes that focus on assisting individuals going through hard times.

lydia@atypic.ca514-528-5252, Ext. 263
Marie-Hélène Mayrand
Marie-Hélène Mayrand
Copywriter

Marie-Hélène Mayrand

Copywriter

A “typically Atypic” case of keen but responsible humanitarianism!

Using words to build bridges between generous donors and vulnerable populations is what she does best.

In another life, Marie-Hélène was active in community radio in Québec City and Bankass (a small village in Mali), studied Vietnam’s informal markets and Haiti’s water purification systems, and did a stint with Médecins sans frontières (Doctors without Border). Since settling down here, she has found a way to continue travelling through reading and writing, and new causes have become dear to her heart.

marie-helene@atypic.ca514-528-5252, Ext. 220
Annabelle G. Cardoso
Annabelle G. Cardoso
Web Integrator

Annabelle G. Cardoso

Web Integrator

A “typically Atypic” case of wry wit 3.0.

Creating websites and integrating content at lightning speed are what she does best.

In another life, Annabelle studied interior design and fine-tuned her sense of esthetics before discovering that she had a gift for Control C and Control V! Introduced to Web, video and Japanese culture when she was just an infant, she is drawn primarily to causes supporting animal rights.

annabelle@atypic.ca514-528-5252, Ext. 264
Benoit Ladouceur
Benoit Ladouceur
Production Coordinator

Benoit Ladouceur

Production Coordinator

A “typically Atypic” case of behind-the-scenes efficiency!

Designing and implementing intelligent production systems is what he does best.

In another life, Benoit worked as a production manager in the greeting card industry and owned a pre-press agency for 29 years. Now he’s an old hand at computer graphics, design and IT. A big fan of travelling and photography, he is also an ardent defender of animal rights.

benoit@atypic.ca514-528-5252, Ext. 228
Mélanie Brown
Mélanie Brown
Graphic Artist

Mélanie Brown

Graphic Artist

A “typically Atypic” case of graphic prowess!

Creating inspiring visuals that convey her client’s mission and emphasize the message is what she does best.

In another life, Mélanie studied fine art and computer graphics before her introduction to the world of graphic production and its endless possibilities. A formatting pro and Pantone expert, she refuses to be limited by technical constraints and always finds a way to get the results she wants. What motivates her most is the idea of improving the lives of those in need through her work, and health and animal welfare are the causes she values most highly.

melanie@atypic.ca514-528-5252, Ext. 216
Élodie Marteau
Élodie Marteau
Director

Élodie Marteau

Director

A “typically Atypic” case of pragmatic idealism!

Securing genuine, long-lasting adherence to a cause and leveraging the Web and user communities effectively are what she does best.

In another life, Élodie completed an MBA in the smallest (but probably prettiest) state in the U.S. before moving to Québec, where she spent seven years breaking new ground in the online promotion of cosmetics for Yves Rocher. Passionate about user experiences, performance indicators and community engagement, she is also a great fan of reading, chatrooms (mostly but not only video) and outdoor recreation. It’s no wonder that Élodie is naturally drawn to causes like the environment, animal rights and education.

elodie@atypic.ca514-528-5252, Ext. 253
Fannie Perron
Fannie Perron
Vice President, Partner

Fannie Perron

Vice President, Partner

A “typically Atypic” case of quiet strength!

Creating strong, lasting ties with clients and understanding their needs are what she does best.

In another life, Fannie studied communications and received her DESS post-graduate degree in management from HEC Montréal before going on to specialize in philanthropy. She became a pro in organizing events and major campaigns for such organizations as the Multiple Sclerosis Society of Canada and the Université de Montréal Faculty of Medicine, after which she was named Donations and Sponsorships Director at Saputo. Finally, after a stint as Executive Director at Breakfast Club Canada, she joined Atypic in 2012.

Fannie is a true “mother without borders,” and when she gives her time to causes outside working hours it’s usually to promote education or access to adoption. When she’s not consulting with a client, kicking off a campaign or attending a Board of Directors meeting, you can find her with her family or on a yoga mat practising her “downward dog” or “sun salutation” poses in the hope of becoming the best yoga teacher in town. She already gets top marks from everyone here at Atypic, where it’s been a lot more zen since she began giving yoga courses every Wednesday at noon.

fannie@atypic.ca514-528-5252, Ext. 259
Mélissa Croteau
Mélissa Croteau
Account manager

Mélissa Croteau

Account manager

A “typically Atypic” case of infectious calm.

Tracking a project from A to Z while anticipating everything that has to get done to make it a success is what she does best.

In another life, Mélissa sat on a never-ending series of school committees before deciding to indulge her love for magazines by managing European subscriptions. A born explorer, Mélissa plans to learn about and harness the full potential of telemarketing for the benefit of her clients while maintaining the legendary Zen state of mind that her colleagues find so calming. If she had to choose just one cause to support, it would be disadvantaged children.

melissa@atypic.ca514-528-5252, Ext. 208
Jacinthe Bussières
Jacinthe Bussières
Copywriter

Jacinthe Bussières

Copywriter

A “typically Atypic” case of generalized empathy!

Understanding the issues, grasping client needs and finding the right word fast are what she does best.

In another life, Jacinthe learned Russian and became an expert in street papers before she left to play in CBC/Radio-Canada’s archives and behind the scenes at Maison Théâtre. When time allows, she enjoys delivering food by bike for a meals-on-wheels program and taking part in focus groups on neighbourhood life, in keeping with her fondness for community-based causes.

jacinthe@atypic.ca514-528-5252, Ext. 217
Chloé Gaudet
Chloé Gaudet
Director

Chloé Gaudet

Director

A “typically Atypic” case of kind-hearted efficiency!

Building trust with clients and surrounding herself with the right people to achieve her goals are what she does best.

In another life, Chloé completed a master’s degree in communication at Université de Montréal before flying off to Peru with Oxfam-Québec and providing marketing advice to young entrepreneurs. Chloé ran the communications team at Canada World Youth, raising the program’s profile with hundreds of young people in Canada and abroad. Her career then took her to a number of large companies, including Cirque du Soleil and Ivanhoé Cambridge, where she distinguished herself in internal communications and change management. She recently made the jump to Atypic, bringing her career more in line with her values.

When Chloé isn’t playing outside with her young family or tackling a climbing wall, she volunteers with various organizations, like the time she decided to set up a library for Prince Edward Island’s French-speaking students. She has a particularly soft spot for causes that involve personal and organizational development.

chloe@atypic.ca514-528-5252, Ext. 261
Benjamin Vachon
Benjamin Vachon
Director

Benjamin Vachon

Director

A “typically Atypic” case of Internet guruhood!

Making sure that things work and work on time is what he does best.

In another life, Benjamin’s best friend was Flash while he was creating online games and Web platforms, before he went on to book shows for Boom Desjardins. In 2009, he exercised his entrepreneurial spirit by starting his own Web creation and production agency, Kérozen Médias Interactifs. Children and social inequality are the two causes that can get him to shed a tear, but he’s okay with that.

benjamin@atypic.ca514-528-5252, Ext. 255
Steve Hubley
Steve Hubley
Senior Advisor

Steve Hubley

Senior Advisor

A “typically atypic” case of fundraising wisdom.

Discovering and realizing clients’ untapped potential and intuitively knowing how to communicate creatively and persuasively are what he does best.

In another life, Steve founded and managed one of Canada’s largest tele-fundraising companies growing large monthly donor files and raising millions for clients all over North America. Known for his integrity, reliability, results and ability to ask amazingly probing questions in pursuit of solutions, this “gentle giant” is passionate about making a positive difference on people, animals and the earth. When he’s not serving good causes, he’s leaning hard into tight corners on his BMW motorcycle or playing with his 4 grandchildren.

steve@atypic.ca514 528-5252
Brigitte Proulx
Brigitte Proulx
Operations Director

Brigitte Proulx

Operations Director

A “typically Atypic” case of applied wisdom!

Making sure the machine is well oiled so it can fully leverage everyone’s expertise is what she does best.

In another life, Brigitte hosted an offbeat community radio program before heading out to brave Yellowknife’s -45° temperatures and work on cultural and community development programs for local French speakers. She was on hand to see Tactic direct come into being and then evolve along with her in the world of philanthropic relationship marketing before it finally merged with Atypic in 2015. She doesn’t understand people who don’t like animals, and as an insatiable reader, literacy is another one of her favourite causes.

brigitte@atypic.ca514-528-5252, Ext. 207
Roger Gaudet
Roger Gaudet
President, Board of Directors

Roger Gaudet

President, Board of Directors

A “typically Atypic” case of chronic optimism!

Sharing his passion for relationship marketing and helping organizations grow their communities to better fulfil their mission are what he does best.

In another life, Roger graduated from Université Laval’s 1978 political science class and the many battles that marked his time in academia. He put that militant spirit to work for human rights, joining forces with SUCO, Terre des Hommes and the Canadian French-language chapter of Amnesty International, which he headed for four years. His entrepreneurial flair won out in 1990 when he decided to start Tactic direct, a relationship marketing agency. A member of the Association of Fundraising Professionals (AFP), he has earned the confidence of more than 65 organizations over the years thanks to his extensive expertise in the relationship cycle, which connects donors and sympathizers with the causes they support.

A dyed-in-the-wool volunteer, Roger sits on the boards of Fondation Madeli-Aide and a contemporary dance troupe. In addition, he has remained true to Amnesty International and didn’t shy away from doing a bungee jump for its benefit. When not dreaming about changing the world, Roger indulges his passion for the Magdalen Islands and their pebble beaches.

roger@atypic.ca514-528-5252, Ext. 202
Pascal Lépine
Pascal Lépine
President and Founder

Pascal Lépine

President and Founder

A “typically Atypic” case of bold vision!

Instinctively recognizing a cause’s potential, identifying strategies for taking it to the next level and mobilizing everyone’s input to make it all work are what he does best.

In another life, Pascal studied French literature and planned to become a poet, but that was before he started his own business at the tender age of 22 and founded the International Gay and Lesbian Chamber of Commerce (IGLCC) just a few years later. Over his career, which has been “Atypical” to say the least, he has met with the President of Brazil, advised senior management at companies like IBM, ING, Accor, KPMG and BT, and been asked to chair a $2-million fundraising campaign at just 27 years of age by Andrée Ménard, a missionary sister of Immaculée-Conception. Somehow, he also found a way to complete a joint McGill-HEC executive MBA under the supervision of Henry Mintzberg.

Also the owner of the engagés.ca website, it’s no exaggeration to say that Pascal has philanthropy in his blood. You would need more than two hands to count the causes he has personally supported over the years, whether business, social or cultural. These days, although he is very busy with his new business undertaking and his plans to strengthen the plural sector, he devotes the little free time he has to Fondation santé et mieux-être Jeanne-Mance.

When he finally has a chance to step out of his role as an entrepreneur (or divemaster), he can often be found playing bridge with elderly women or boxing with at-risk youth.

pascal@atypic.ca514-528-5252, Ext. 257
Suzanne Alie
Suzanne Alie
Director

Suzanne Alie

Director

A “typically Atypic” case of mastering the elements!

Earning clients’ trust, adapting to their needs and making complex ideas accessible to everyone are what she does best.

In another life, Suzanne organized special events for the Montréal YMCA. She left that post for the Red Cross, where she picked up the philanthropic relationship marketing bug. When she’s not kicking off a campaign, segmenting a database, analyzing results or taking a bungee jump for human rights, you can find her seeking out the summer wind or winter snow to indulge her love of outdoor sports. As a volunteer instructor in adaptive downhill skiing and a board member of an organization that promotes physical activity for people with disabilities, she has a clear attachment to the cause.

suzanne@atypic.ca514-528-5252, Ext. 218
Toni Manoleas
Toni Manoleas
Senior Database Management Analyst

Toni Manoleas

Senior Database Management Analyst

A “typically Atypic” case of mastering the data!

Deriving meaning from data is what she does best.

In another life, following her studies in computer technology, Toni acquired over 19 years of expertise in relationship marketing, turning her hand to everything from analysis to philanthropic strategy. When she isn’t optimizing and cleaning up data, reviewing results, identifying behavioural trends or translating all that gobbledygook into simple language for her clients and colleagues, you can find Toni putting that same care and devotion into cooking delicious meals for family and friends.

toni@atypic.ca514-528-5252, Ext. 230
Jacques Lussier
Jacques Lussier
Web Developer

Jacques Lussier

Web Developer

A “typically Atypic” case of multi-faceted know-how!

Finding simple solutions to sometimes complex problems and explaining them in layman’s terms are what he does best.

In another life, Jacques studied engineering and developed 911 emergency systems for municipalities. Later, he took on responsibility for managing every facet of Amnesty International’s Web presence. Whenever he’s not lighting votive candles and hoping for winter to come sooner or last longer, he spends his time supporting alternative schools. Jacques also remains an active sympathizer of his favourite cause: defending human rights.

jacques@atypic.ca514-528-5252, Ext. 252
Arnaud Gauvin
Arnaud Gauvin
Programmer and Web Integrator

Arnaud Gauvin

Programmer and Web Integrator

A “typically Atypic” case of virtual talent!

Developing user pathways and intelligent designs while pushing the Web’s limits is what he does best.

In another life, Arnaud worked for the French army until he lay down his arms for love. Settling in Québec, he discovered the world of Web programming, as both an agency employee and a freelancer. If he had to choose just one cause to support, he would definitely be torn between protecting children and animals.

arnaud@atypic.ca514-528-5252, Ext. 214
Anne Bombardier-Gohier
Anne Bombardier-Gohier
Director

Anne Bombardier-Gohier

Director

A “typically Atypic” case of optimism meets practicality!

Coming up with tailor-made solutions that meet clients’ needs and fine-tuning ideas and messages are what she does best.

In another life, Anne studied communications in Sherbrooke (with a little detour to Mexico), learned English in Barbados and perfected her Spanish in Spain. Following internships with NPOs active in the arts, she worked on the Cineplex account for an agency and then joined the team behind the Quit to Win! Challenge and 5/30 Health and Wellness Challenge public service campaigns. While all causes are important, protecting children and fighting poverty are most meaningful to her—probably a result of being a mother.

anne@atypic.ca514-528-5252, Ext. 221
Lucie Charbonneau
Lucie Charbonneau
Art Director

Lucie Charbonneau

Art Director

A “typically Atypic” case of artistic expressivity!

Creating visual concepts and tools that support the message (and the client) is what she does best.

In another life, Lucie had her own office and was a partner for eight years in a design agency called Nu, where her clients included the Palais des congrès de Montréal and Cirque du Soleil. In the years since, she has chosen to lend her vision to a wide range of causes in the plural sector while simultaneously sharing her passion with up-and-coming designers as a professor of graphic design at Collège Salette.

lucie@atypic.ca514-528-5252, Ext. 256
Angelica Hardy
Angelica Hardy
Graphic Artist

Angelica Hardy

Graphic Artist

A “typically Atypic” case of contemporary esthetics!

Suggesting visually captivating ways to help clients stand out is what she does best.

In another life, Angelica did a couple of pas de deux on the stage and even studied art history before she chose to put her musical background to use for clients like Sony, EMI and Universal. After creating her own consulting firm, she decided to contribute her tact and artistic talent to causes close to her heart, particularly health, children and the environment. An aficionado of expressionism, architecture and design, she can often be spotted strolling through museums and art galleries.

angelica@atypic.ca514-528-5252, Ext. 227